“ทุ่งข้าวปวง” (Tung Kai Puang) : Community-Based Branding

Local Community Curator : Faculty of Fisheries Technology and Aquatic Resources, Maejo University
Funded by : University to Tambon Project, U2T
Community : Tung Kao Poang Community, Chiang Dao, Chiang Mai

Accomplished Tasks :
Branding and Marketing : Data analysis aligning with values of the brand and market needs
Product Development : Work process design and planning, Product design execution
Consulting After Services : Mentorship

Outcomes : “ทุ่งข้าวปวง” (Tung Kai Puang) brand model, brand identities, packaging designs, and continuing support of design application