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A Design Process for Developing Local Products as a Prototype Model for Community Development
Project type
Product Development
Date
August 2022 - December 2023
Location
Chaing Khong, Chiang Rai, Thailand
Local Community Curator : Science and Technology Park (STeP), Chiang Mai University
Funded by : Krungthai Bank
Community : Chiang Kong Community, Chiang Rai
Accomplished Tasks :
Branding and Marketing : Data analysis aligning with values of the brand and market needs
Product Development : Work process design and planning, Product design/development execution, Technical and peer-to-peer evaluation analysis, Consumer evaluation and analysis, Finalised products, Processing monitoring and adjustment, Summery and conclusion
Consulting After Services : Mentorship
Outcomes : “ใยใจ๋ : YaiJai” brand identities, brand book, new product development model, commercial product prototypes, and continuing support of design application
