Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Muanjoy : Lifestyle Product Branding
Project type
Demonstration Project for Branding and Product Development
Date
2015 - present
Location
Phrae, Thailand
Hypothesis: “If a local product has good quality and standards, Branding would contribute to a sustainable business.”
Results: Muanjoy products have been salable since 2015 until present day. Good brand recognition helps to build trust and Loyalty.
Lesson-learned: “Productivity and Quality Control” are MUST. Marketing is essential, if the brand wants to grow in business.
Description :
Muanjoy is a craft and design house for lifestyle products, nestled in the heart of Phrae Province, northern Thailand. We are inspired by the natural beauty and the rich traditions that define our region.
Muan: Our name reflects our deep connection to the local way of life. In the Northern Thai language, "Muan" signifies happiness and enjoyment.
Joy: This English word, incorporated into our name, emphasizes our commitment to bringing joy and contentment to the world through our products.
Organic and Joyful Valley: Our slogan, "Organic and Joyful Valley," captures the essence of Muanjoy. We use organic materials and age-old techniques to create handcrafted products that embody the spirit of Phrae's joyful valley.
A Home for Artisanship: Phrae Province is renowned for its skilled artisans and masters who have passed down their knowledge for generations. At Muanjoy, we collaborate with these local talents to bring their creativity and expertise to the forefront.
Inspired by Nature: The stunning landscapes of Phrae serve as a constant source of inspiration for our designs. We incorporate natural elements and traditional motifs into our products, ensuring a unique connection to the land.
Our Commitment: At Muanjoy, we are dedicated to creating beautiful, high-quality lifestyle products that spread joy and happiness. We believe in ethical production practices and sustainable materials, ensuring a positive impact on both our customers and the environment.
By combining the beauty of nature with the skill of local artisans, Muanjoy offers a unique collection of lifestyle products that bring a touch of Phrae's joyful valley into your home.
