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PhraeRich : Corporate branding

Date

April 2023

Project type

Branding

Location

Phrae, Thailand

Local Community Curator : Phrae Community Collage
Funded by : Ministry of Higher Education, Science, Research and Innovation
Community : Local Communities in Rural Areas in Phrae Province

Accomplished Tasks :
Branding and Marketing : Data analysis aligning with values of the brand and market needs
PD : Capacity building, Product Design and development execution, Technical and peer-to-peer evaluation and analysis and Consumer evaluation and analysis
Consulting After Services : Mentorship

Outcomes : “PhraeRich” Brand model, brand identities, brand book, product prototypes and continuing support of design application.

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