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“ปลูกฮัก สานใจ๋” (PlookHug SanJai) : Community-based Branding
Project type
Branding and Product Development
Date
January 2023 - July 2023
Location
Chiang Rai, Thailand
Local Community Curator : Researchers and Lecturers of Social Development Department, Chiang Rai Rajabhat University
Funded by : Chiang Rai Rajabhat University
Community : Huay Sak Community, Chiang Rai
Accomplished Tasks :
Branding and Marketing : Data analysis aligning with values of the brand and market needs
Product Development : Work process design and planning, Product design execution
Consulting After Services : Mentorship
Outcomes : “ปลูกฮัก สานใจ๋” (PlookHug SanJai) brand identities, packaging designs, and recommendation of processing and packaging improvement.
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